Indonesia’s national flag carrier has started offering concerts on its domestics flights in an effort to appeal to millennials.
The first concert on a Garuda flight was by up-and-coming Indonesian singer Abdul. The acoustic performance took place on a Jakarta to Denpasar flight on Wednesday, the airline said.
“We hope that by having acoustic live concerts we can provide a new, sensational experience to our passengers,” Garuda chief executive Askhara Danadiputra said.
He said the airline wanted to bring more rising Indonesian music talents on board with the initiative called #GIACoustic.
Garuda posted a net loss of 216.5 million dollars for 2017 and 114 million dollars for the period from January and September last year.
The airline’s finances have been hurt by an ambitious expansion drive in recent years.